When it comes to attorney marketing in today’s cluttered media environment, what does it take to stand out, and bring the right kind of attention, and intention, to a law firm? Some legal marketing experts will say “hammers,” or &ldqu...
In the changing landscape of digital marketing, it can be difficult to stay on top of the latest offerings, understand what they are, how to get them and how they can work with your law firm’s marketing strategies – or not. The latest from ...
Google has rolled out yet another update to their Google Ads policies – a way to protect consumers from click-bait tactics often used by marketers that pressure consumers to take immediate action. In their newest update, they are cracking down...
When it comes to successful business development for law firms, the area of practice and legal expertise has a lot to do with efficacy. We feel that, due to the nature of the relationships between the client base and lawyers, content marketing for fami...
When searching for vendors to handle your law firm’s digital marketing, it is smart to interview multiple companies. After all, you’ll want to look through their web design portfolio, talk about search engine optimization (SEO) strategies, ...
During the pandemic, “essential worker” has become a household term. Healthcare professionals, grocery store workers, delivery drivers, warehouse workers, and many others have played a crucial role in keeping the country moving forward even...
Many companies are taking steps to help out business in response to the COVID-19 pandemic – recently we covered the Google Ad credits – and now Facebook is stepping up as well. According to this post from Facebook: “We know that your ...
As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR. There are, in fac...
Over the past 4 weeks, we have seen pretty consistent changes and issues with Google My Business. Some of the features that stopped are now coming back, while other issues still persist. Let’s go through each feature and what is happening current...
In response to the COVID-19 pandemic, many companies are taking steps to help out business. According to this post from Google: “We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging t...
